Misfortune rarely comes alone, as the saying goes – and newspaper publishers currently fall into this category. Predictions about the impending end of the traditional print business model are becoming more and more alarming. In Germany, the first renowned titles have already been wiped out, while here we are still feigning a certain degree of consistency. For example, when the once renowned Bund is now an independent newspaper in name only, while in reality it is the Bernese regional edition of the Tages-Anzeiger. But at some point even such cost-cutting measures reach their limits. And that brings us to online.
And that is where things really start to get serious. Even singapore rcs data the biggest online euphorics are slowly having to acknowledge that pure wishful thinking will not get you there. One fatal development is the development of online advertising, which can only make up for a fraction of the lost print advertising. The growth of this genre, which was praised as a hope for the future, has also stuttered, which is further darkening the horizon. The rampant pop-ups, which are intended to make banner advertising less attractive, trigger mainly negative reactions in consumers.
And the tricks used to delay the immediate clicking away by a few seconds by hiding the field provided as well as possible, only increase the aversion. This is a shot in the foot for every customer, because advertising should trigger positive emotions for the brand being advertised and not the exact opposite. But it gets even worse.