The SRG is looking for new brand names. This is a result of the merging of television, radio and the Internet. As the "Sonntag" newspaper writes in its current issue, brand specialists are currently mulling over new names . "Radio DRS" and "SF1"/"SF2" are threatened with closure. The SRG also wants to buy the "Radio 1" brand from Roger Schawinski. Those responsible should bear the following in mind, however: changes to the logo must be carefully considered.
On the one hand, the consistency of a label is important. On spain rcs data the other hand, the brand names must be adapted to the changed circumstances. Migros had gently adapted the shape, size and color of the legendary M. The new label from Swiss was a difficult birth. I still remember the effort the VBS had to put in before the entire population could say goodbye to the EMD abbreviation. It is bad when abbreviations are changed too quickly, too quickly. Another example is the newly founded BDP party, which had to change the letters again for legal reasons shortly after the announcement. This caused confusion among the population.
At the time - after the change - I carried out a street survey. The respondents told me everything: DBP, PDB, BDP, PBD - so it was a jumble of letters. In physics we know the phenomenon of interference, of similar, superimposed circles. The brands DRS and SF are already well anchored in people's minds. Here too, it will take a while until the new SRF label is established. I think it is important that the decision is carefully examined. After the decision, however, the labels should no longer be changed. The new brand and the new names - after the final decision - must be consolidated through constant repetition. This is the only way to achieve unity between label, name and image.