So, we fill the landing pages, adhering to the principles: Minimum japan phone number list content – maximum information . No need to write a sheet of text. Write only the most important things: what kind of service, who the doctor is, the procedure for providing the service, why it is better to contact our clinic, why you need to do it right now.
In marketing, there is a concept of "customer pain", that is, problems that an advertising message should focus on first of all. In dentistry, the concept of "customer pain" is not figurative. A person with advanced pulpitis will not be interested in reading about who first invented anesthesia in some distant year. He needs to know who will solve his problem right now.
Structure and visuals prevail over the importance of content. It is not only the text that sells, the entire page as a whole sells. It is not without reason that most service pages are designed as landing pages, that is, they have a canonical “selling structure” with a minimum of text and a maximum of functionality. Do not spam with queries.
"Five direct and one indirect entry" have long been optional. The search engine algorithm is a neural network that independently determines the relevance of the text to the query. The main emphasis in ranking is on the behavioral factor. The text must be useful and informative. The page is structured and understandable. The search engine will notice this.