However, there are many ways to use marketing for educational institutions. Therefore, it is essential that your school or university masters the tools and is able to attract students so that you can fill your classrooms. In addition, marketing can also be used to increase class loyalty.
Want to learn how? Then read on below!
Understand the main marketing tools for educational institutions
There are dozens of good marketing tools for educational institutions. Which one to use will depend on the type of institution, its target audience and the campaign designed to attract and retain students. This means, in practice, that there is no “right” or “wrong” tool, but rather the one that makes the most sense for each context.
For example, see below the main tools that can be used:
Google (organic and paid);
social networks (organic and paid);
influencer marketing;
video marketing;
referral marketing;
advertisements in local magazines, radio and TV;
flyers and offline advertising.
Work to find out who the decision maker is
The function of marketing is to find customers for a company. Regardless of the segment, size of the company and other information, all of them will need consumers and marketing helps with this.
However, it is important to keep in mind that not all marketing strategies reach the right people. In order to make a purchase, there must be a decision maker. However, some strategies are targeted at people who are not decision makers.
For example, consider a private high school. It can target a number of ads at young people, ages 14 and 15. However, these people are not the ones who make the purchasing decisions in this case. The ones who do are the parents of the teenagers. Therefore, strategies should be focused on them, their pain points and needs.
A school that offers postgraduate courses in intensive care and other medical areas should direct its efforts not only to medical professionals, but also to hospital and clinic directors, who may be interested in investing in the specialization of their employees. In this case, these are two different decision-makers.
So, think about who the decision maker for your campaign india mailing list is and target your marketing strategy towards that person.
Use Content Marketing for your institution
Educational institutions do particularly well with Content Marketing . This strategy involves creating valuable educational material to attract users to the company's blog. This is one of the best ways to take advantage of the more than 100 billion monthly searches that occur on Google every month.
The better the content, the better the company's positioning on Google and the more people will be attracted to the educational institution's website. In addition, the school can use the tool to overcome objections and educate the market about the benefits of a particular course or even the institution.
This way, it will be much easier to convert visitors into customers as they will be closer to making the decision to study there.
Build a complete social media conversion structure
In addition to Content Marketing, it is essential to use the Internet in many ways to attract students to your educational institution. If Content Marketing focuses its efforts on reaching an organic audience on Google, a second interesting strategy could be to invest in advertising on social media.
In this case, Facebook ( with 127 million users in Brazil ) and Instagram stand out. In addition to having the largest marketing segmentation tool on the Internet, these two networks also allow the school to set up a complete structure, involving the presentation of the institution to users, generation of content, distribution of educational material, capture of contacts, retargeting and much more.
So, have you learned some tips on how to use marketing for educational institutions? Then share this content in your school’s administration WhatsApp group and discuss new action plans!