Adjusting search criteria. Secondly, the researchers adjusted their search criteria slightly so that photos showing the upper body were included.
Instagram grid
After the researchers added these search criteria, they were left with a selection of 15 million photos. Still quite a lot of data… The third phase of the research was to develop an object recognition program (another fun Scrabble word) that could analyze different clothing items. The program was so specific that it could, for example, see how long a trouser leg was, what color and which popular prints kept coming back.
After categorizing all the objects in the photos, the researchers ran the data through another program. This program compared the objects with data such as time and location. This way, they discovered that many people wear blue in the summer. In practice, this research was based on discovering specific fashion trends. In theory, this means that anthropologists – thanks to Instagram photos and AI – can easily identify global cultural trends! Crazy, right?
We live in an era in which an abundance of example of whatsapp number in philippines consumer data is distributed online. Various social media channels profile themselves as a free channel, but the consumer does pay for his or her privacy.
Image recognition technology is taking the marketing world by storm. Facebook ads are becoming more targeted, influencers are being found faster, and global trends are being spotted faster. Despite the many possibilities, very few marketers are making use of all the available data. In my opinion, this is a missed opportunity.
Image recognition in retail
The company Snapfashion is a great example of how image recognition technology can be implemented in retail. It works simply. The consumer takes a photo of the style he or she likes and the company then matches it with the right products. Another example is Target’s online app , which makes it possible to directly measure the ROI of an offline advertisement. The consumer takes a photo of the advertisement and the app immediately adds it to the shopping cart. Online shopping has never been easier!
My advice: as a marketer, always immerse yourself in the latest online technologies, so that you are always up to date with the latest developments and are the first to spot all trends. Have fun.