First, short URLs may result in higher organic CTRs
Posted: Sun Feb 09, 2025 8:08 am
However, overall, most URLs on page one of Google are roughly the same length 40 to 100 characters.Most URLs on Google's first page are between 40-100 characters
Short URLs may improve SEO for a few different reasons.
Second, short URLs help Google understand what your page is about.
Finally, long URLs tend to point to a page that is just multiple clicks away from the home page. This generally means less authority is flowing to that page. Less authority means lower rankings.
For example, the URL for the vase product page represents a page far away from the site’s authoritative homepage:David Jones – Long URL example
Key Takeaway: Shorter URLs correlate with higher rankings. The georgia mobile database average URL length for the first page of Google is 66 characters.
No correlation between Schema markup and rankings
There has been a lot of buzz in the SEO community over the past few years regarding Schema.
Google itself has been vague about Schema’s impact on rankings.Schema markup discussion tweet
Many people believe that Schema markup gives search engines a better understanding of what your content is about. This deeper understanding will encourage them to show your site to more people.
For example, you can use structured data to let Google know that when you use the term “Toy Story,” you’re referring to the original movie title… not the entire series:Toy Story – Structured data
Many websites use Schema to get featured snippets in SERPs .
Once you have your website running, you need to ensure that your crawl budget is used to index the relevant pages on your website.
Short URLs may improve SEO for a few different reasons.
Second, short URLs help Google understand what your page is about.
Finally, long URLs tend to point to a page that is just multiple clicks away from the home page. This generally means less authority is flowing to that page. Less authority means lower rankings.
For example, the URL for the vase product page represents a page far away from the site’s authoritative homepage:David Jones – Long URL example
Key Takeaway: Shorter URLs correlate with higher rankings. The georgia mobile database average URL length for the first page of Google is 66 characters.
No correlation between Schema markup and rankings
There has been a lot of buzz in the SEO community over the past few years regarding Schema.
Google itself has been vague about Schema’s impact on rankings.Schema markup discussion tweet
Many people believe that Schema markup gives search engines a better understanding of what your content is about. This deeper understanding will encourage them to show your site to more people.
For example, you can use structured data to let Google know that when you use the term “Toy Story,” you’re referring to the original movie title… not the entire series:Toy Story – Structured data
Many websites use Schema to get featured snippets in SERPs .
Once you have your website running, you need to ensure that your crawl budget is used to index the relevant pages on your website.