Bert (2019) and Core Web Vitals
Posted: Mon Feb 10, 2025 10:12 am
Two Core Updates that sought to make the functioning of Google's algorithm similar to that of the human brain were BERT (2019) and Core Web Vitals (2021).
With BERT , the algorithm began to process queries as sentences, rather than word by word, which allowed it to offer more accurate results. Meanwhile, Core Web Vitals put the focus on user experience. Among other things, they incorporated metrics such as LCP (Largest Content Paint), CLS (Cumulative Layout Shift) and FID (First Input Delay) into the ranking factors.
Helpful Content Update (2022)
One of the last major updates to Google’s algorithm belgium mobile database was the Helpful Content Update of 2022. With this Core Update, the actual value that a page provides to users became a central factor in web positioning.
Content production was geared towards meeting specific user needs , providing them with useful, well-written information. EEAT gained new importance, as did interactive elements , frequently asked questions and data of interest to users.
From 2022 onwards , Google has been implementing several Core Updates that followed the same lines as the previous ones. That is, they prioritize relevant and informative content for users, aimed at resolving precise search intentions.
With BERT , the algorithm began to process queries as sentences, rather than word by word, which allowed it to offer more accurate results. Meanwhile, Core Web Vitals put the focus on user experience. Among other things, they incorporated metrics such as LCP (Largest Content Paint), CLS (Cumulative Layout Shift) and FID (First Input Delay) into the ranking factors.
Helpful Content Update (2022)
One of the last major updates to Google’s algorithm belgium mobile database was the Helpful Content Update of 2022. With this Core Update, the actual value that a page provides to users became a central factor in web positioning.
Content production was geared towards meeting specific user needs , providing them with useful, well-written information. EEAT gained new importance, as did interactive elements , frequently asked questions and data of interest to users.
From 2022 onwards , Google has been implementing several Core Updates that followed the same lines as the previous ones. That is, they prioritize relevant and informative content for users, aimed at resolving precise search intentions.