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Micro-influencers — an audience of 1,000 to 50,000 subscribers. There are practically no well-known media personalities here. As a rule, ordinary “private” bloggers who have managed to differentiate themselves and attract the audience’s attention due to their exclusive knowledge and experience break into this segment. The prices for promo integrations are even lower here, but such individuals are stricter in selecting offers — they absolutely must not lose the audience’s trust. Therefore, there should be no falsehood, everything should be as organic as possible.
Nanoinfluencers. Small bloggers with an audience of croatia mobile database up to 1,000 followers. At the same time, the activity and involvement of subscribers here is the greatest. - if a blogger recommends something, then this is regarded more as friendly advice.
So, the larger the audience, the wider the reach, but the lower the quality of each of them. In the case of influencers whose audience is small, the situation is the opposite: the reach will not be as impressive, but the likelihood that you will touch their soul is higher. Therefore, it makes sense to start small.

Segmentation by type
Stars. These include actors, musicians, athletes, and other widely known individuals. The latter makes it much easier to build an audience. Let's be honest, such individuals don't necessarily have to create particularly complex content - many stars limit themselves to lifestyle blogs, talking about their lives outside the stage or stadium. And let's be honest, such content is actually interesting.
Bloggers. New wave influencers, often self-created. Bloggers can work on a variety of platforms, create content in all sorts of formats and topics — the choice here is huge. This allows you to find a person whose audience perfectly matches your target audience. However, keep in mind that having a blog does not make its author an influencer. The latter can be considered an author if he already has a personal brand, if the audience knows him and not just his blog.