Email Dataset

As a result of the funnel splitting and detailed study of the user experience at each individual stage, a number of recommendations were made for each of them. The most important ones include recommendations where there is no participation of the sales manager, and therefore it is impossible to improve the user experience individually:

redesign of adaptive layout for mobile devices with the aim of increasing CR1 Lead (CR1) due to improved usability;
resumption of content marketing work for banned social networks, Yelp, Houzz, as well as the organization of collecting reviews on these resources;
increase the company's presence on other qatar mobile database specialized resources;
to improve the Retention stage by introducing new related products, as well as offering interior doors (another of our businesses).




RESULTS
FINAL CONCLUSIONS

As a result of the course, it was possible to identify the weaknesses of the Broga Window and Door business project, as well as improve the strengths:

improve the efficiency of existing traffic sources, as well as increase traffic through new ones;
create end-to-end analytics, digitize the funnel and create a predictable business management system, i.e., making a profit and developing the company;
based on the conducted in-depth analysis of competitors and target audience, formulate a relevant positioning and USP;
create a detailed CJM and improve the website usability, which will result in increasing conversion rates at the funnel stages;
develop basic documents for the formation of a marketing department folder for the subsequent development of the entire project.
WHAT WILL WE GET AS A RESULT?
predicted business development and profit growth to planned levels;
reduction of DRR;
a system for monitoring the implementation of key marketing tasks by both department employees and contractors;
business expansion by introducing new products and directions using the existing system.