What about organic results?
Posted: Tue Feb 11, 2025 10:04 am
For years, Google ads were displayed in a single block, clearly separated from organic results and with a distinct background color. While this color changed over the years, even this subtle background connected the ads to each other and clearly separated them from other types of results.
Unlike some previous ad redesigns, this change came with a redesign of organic results. Here's what organic results from Moz's algorithm history looked like on most mobile devices last week...
While the fonts and sizing and surrounding UI have chile number data over the past few years, the basic placement has remained the same: (1) display title, (2) display URL or breadcrumb, and (3) snippet. Like the new ad format, the new organic format reverses lines (1) and (2)...
The new format also includes a smaller version of the site's favicon. Google also seems to be moving toward displaying brand names, when available, versus the site's root domain, but this is another change that Google has been gradually pushing in the recent past.
When do the lines become blurred?
While Google isn't using the exact same icon we prefer over Moz, the square, color-filled logo representation is clearly quite different from Google's black "advertisement" marker. Some brands aren't so lucky. Consider these two results for Adidas.com...
Unlike some previous ad redesigns, this change came with a redesign of organic results. Here's what organic results from Moz's algorithm history looked like on most mobile devices last week...
While the fonts and sizing and surrounding UI have chile number data over the past few years, the basic placement has remained the same: (1) display title, (2) display URL or breadcrumb, and (3) snippet. Like the new ad format, the new organic format reverses lines (1) and (2)...
The new format also includes a smaller version of the site's favicon. Google also seems to be moving toward displaying brand names, when available, versus the site's root domain, but this is another change that Google has been gradually pushing in the recent past.
When do the lines become blurred?
While Google isn't using the exact same icon we prefer over Moz, the square, color-filled logo representation is clearly quite different from Google's black "advertisement" marker. Some brands aren't so lucky. Consider these two results for Adidas.com...