Learning how to grow your email list involves a multi-pronged approach, one of the critical components being mastering copywriting skills.
Copywriting is important when it comes to creating a compelling pitch. If you're boring and trite, people won't bother reading further. Plus, your copywriting needs to reflect your brand.
Try using stronger words in your marketing copy and headline. Your email subject line is the first impression your readers will make, and it needs to be compelling enough to entice them to open the email. Stronger words can send a compelling message. Make your headline sing with strong verbs and unusual adjectives. Give people a reason to want to know more about what you have to say.
Add the same elements to your call to action. The more interesting you are, the more people will want to learn more.
10. Create highly engaging email campaigns to make your email list want more from you
Learning how to grow your email list isn't the last stop on the education train. You also need to learn how to write truemoney database amazing email marketing copy. Otherwise, subscribers will...well, unsubscribe .
That's not what you want. Create engaging email campaigns, including autoresponders and drip campaigns, to keep your readers engaged. Include something of value in every email you send.
Your subscribers have given you access to their inbox because they expect something valuable in return. Whether it's exclusive content, special offers, or helpful information, every email should provide tangible value to your audience.
Drip campaigns and autoresponders are effective ways to nurture your subscribers over time. Create a series of emails that can guide your audience through a journey and provide them with valuable information.
For example, Zola shares informative content with subscribers about wedding planning. The email content shows that more content is coming from the brand, guiding readers every step of the way.
Zola drip campaign
Image via Really Good Emails
If you follow this process, you can keep your email list active and reduce the likelihood of them hitting the unsubscribe button.
11. Don't let blog visitors escape so easily! Create awesome exit intent pop-ups
Exit pop-ups appear when a visitor tries to leave your site. This doesn't stop them from clicking away, but it gives them a new incentive to stay on the page.