Why SMS Lead Generation is Critical for High-Impact Marketing

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The simple answer is that it depends on your message.For example, if you’re sending a news email, you can send it in the morning, when most people are reading the news. If you’re sending a sales email and you want the reader to make a right-away purchase decision, mornings are not the best time to do so. For instance, sending an email about planning a trip would perform best outside working hours.In emanuel cinca’s experience with a monday to friday newsletter that includes marketing news and the latest case studies, monday to thursday still gets the same engagement, because they’re providing readers with information related to the subscribers’ jobs, they are reading it as part of their work routine.

As alessandra farabegoli points out, you need to avoid busy times of brazil whatsapp data the week, e.G. Monday mornings are generally not the best moment to send bb campaigns, but there’s an exception to this rule – for example, welcome emails or post-purchase emails should be sent immediately. Segment and personalize your email campaignsonce you’ve identified when to hit the “send” button, you might also want to segment and personalize your email campaigns before sending them out, for better performance and results. Our experts give valuable advice on both the ecommerce and non-ecommerce side of things:ecommerce projects“if you work on an ecommerce project, the most obvious segmentation is between people who are already customers and people who are not,” alessandra farabegoli says.

She explains that there are two main factors to keep in mind – engagement and source. Engagement is key for ecommerce projects and you need to clean your list regularly – avoid putting people that are less engaged, even though they are customers. You can still write them for sales, black friday, special offers, or new product launches, but you need to lower the frequency of sending emails, so that they don’t mark you as spam or unsubscribe from your list.The source is also very important, according to alessandra farabegoli – “if you realize that people, who come from a lead acquisition campaign, don’t buy anything in the end, you may reconsider if this campaign is the right place to advertise,” she says.