The coronavirus has affected the global

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Strengthening local consumption encouraging local brands was already a trend related to conscious consumption. More and more people are looking for products from small companies and local producers, in a movement to strengthen the regional economy, help communities and reduce the impacts on the environment that large-scale industrial production generates. In the context of the pandemic, this awareness has become stronger.

Several factors point to the strengthening of local benin whatsapp data consumption. economy, and all countries are expected to suffer some level of recession. In most countries, small businesses are responsible for the majority of jobs and a large part of the gdp. In brazil, they are responsible for more than half of jobs and % of gdp (sebrae/fgv). The pandemic also affected global economic relations.

In some countries, such as brazil, there is a great dependence on the import of products, especially from china and the usa. Therefore, a tendency towards greater protectionism and encouragement of local production is emerging. Another factor that points to the strengthening of local brands is the reduction in international travel — at least temporarily. With fewer trips, the tendency is for purchases to become regionalized.