Among the tactics adopted

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With new technologies and easier access to the Internet, the consumer is changing quite a bit over the years .

They are increasingly independent when choosing a product or service, doing a lot of research into the price difference and the cost-benefit ratio offered by brands.

When a consumer decides on a product or company, he or she is already aware of the main characteristics of the object of his or her desire and knows very well why he or she has chosen it.

For this reason, it has become essential that marketing and sales strategies be altered to accompany india car owner data these transformations, in order to be able to offer the right item to the buyer persona in an unquestionable manner.
, a large investment is perceived in the adequate implementation of marketing processes, in the realization of intelligent and assertive campaigns and, to influence and conquer the public, in the correct application of the 4 Ps of Marketing or, as it is also known, the Marketing Mix .

In general, all of these strategies aim at the same goal, increasing the lead base and increasing the number of sales — that's where Holistic Marketing comes in.

The aim is to unite different processes, activities and demands of Marketing, based on a 360º vision of all the company sectors related to the execution of the business, recognising the importance of each one individually, but also synchronously.