How have you made your plans?

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Customer Acquisition Cost is often an overlooked metric by businesses, but it is critical to understanding business success.

Now that you know how to reduce the CAC of SaaS services, it's time to start putting the tips into practice and try as hard as possible to retain your customers and increase the number of recommendations from satisfied people.

Work on your brand image and presence and have a good relationship strategy with current customers! Focus on organic and optimizing results!

Good digital marketing planning can also help you reduce customer acquisition costs and increase your company's profits.

We have a very interesting article on this topic to help you restructure your communication and investor data focus on increasing your business's profitability and results. Read the article here: How to create a digital marketing plan .If you are a reader of trends and technology, you have probably already heard about digital transformation or have already searched for articles that talk about this topic.

The problem is that many of the companies that claim to be going digital haven't done the process correctly . Digital transformation isn't about making an app or getting on social media.

It is necessary to fully embrace this medium. It is a structural change in the insertion of technology into all areas of your company.

This reality has already been adopted by many SaaS companies, which are often examples of businesses that can easily undergo digital transformation.

In this model, the simplification and optimization of internal processes are much more recurrent processes when we use software as a service. Based on the web, SaaS is the most malleable according to changes in customer behavior.

In this article, we will teach the benefits, examples of successful companies, how to carry out digital transformation with this model and what is the relationship between digital transformation and the SaaS market.