For consumers, even small things mean a lot.
Posted: Wed Feb 12, 2025 3:58 am
Your brother eats at this restaurant because the owner fed 10,000 people who were displaced during the wildfires. My sister won't buy from this store because their hiring practices are discriminatory. A friend was shocked when the CEO of a major brand responded personally to her complaint, saying she was now telling all of her social media followers about it.
It may have always been a national pastime for switzerland number data to benefit one another with the wisdom gleaned from their shopping experiences. I have one of the first books published in this country, and it’s full of . Social media has certainly amplified our voices, but it’s also done something else that feels really fresh and new. Consider SproutSocial’s findings:
86% of Americans say transparency from businesses is more important than ever.
40% of people who say brand transparency is more important than ever attribute it to social media.
63% of people say that CEOs who have their own social profiles are better representatives for their companies than CEOs who don't.
What were the chances of customers seeking redress and publicity just 20 years ago if a major brand treated them badly? Today, they can document it with video, write a review, tweet in droves, even get national news coverage. They can use search engines to find the truth about a company’s past and present practices. And… they can search the social profiles of a growing number of brand representatives and speak directly to them about their experiences, putting the ball in the company’s court and responding to everyone.
In other words, people increasingly understand that brands should be directly accessible. This is new!
Should businesses be scared by the growing expectation of interactive transparency?
It may have always been a national pastime for switzerland number data to benefit one another with the wisdom gleaned from their shopping experiences. I have one of the first books published in this country, and it’s full of . Social media has certainly amplified our voices, but it’s also done something else that feels really fresh and new. Consider SproutSocial’s findings:
86% of Americans say transparency from businesses is more important than ever.
40% of people who say brand transparency is more important than ever attribute it to social media.
63% of people say that CEOs who have their own social profiles are better representatives for their companies than CEOs who don't.
What were the chances of customers seeking redress and publicity just 20 years ago if a major brand treated them badly? Today, they can document it with video, write a review, tweet in droves, even get national news coverage. They can use search engines to find the truth about a company’s past and present practices. And… they can search the social profiles of a growing number of brand representatives and speak directly to them about their experiences, putting the ball in the company’s court and responding to everyone.
In other words, people increasingly understand that brands should be directly accessible. This is new!
Should businesses be scared by the growing expectation of interactive transparency?