Whatever you choose, make sure you can determine its value during the lead generation process.
Also, create a separate landing page for each lead magnet and use a short lead capture form for best results.
For example, Search Engine Journal has a collection of e-books that it uses as lead magnets. Anyone who wants to download it must provide their email information to access it.
This is what a lead generation form looks like.
Example of an SEJ electromagnet
Image via SEJ
Not only that, it details the benefits of each e-book on the respective landing page. This helps convince potential customers to provide their information to get the e-book, further facilitating the B2B lead generation process.
4. Use LinkedIn for B2B Lead Generation
LinkedIn is by far the most effective B2B social media platform for lead generation.
It is a social network for professionals in various industries where you can find key decision-makers from fantuan database companies that may be your clients.
Here are some tips for your sales team on how to use LinkedIn for B2B lead generation:
Build organic reach by publishing valuable content for your target audience and adding links to your website to generate leads.
Join niche groups to reach a specific target audience, make industry connections, and gain your expertise. Join conversations and answer questions to showcase your expertise and generate leads for your business.
Use LinkedIn advertising to display sponsored content and InMail to people who fit your ideal customer profile.
Use an account-based marketing (ABM) approach to identify and reach high-value prospects on LinkedIn.
The best part is that LinkedIn ads look just like native content, except for the little “promoted” tag, as the example below shows.
Example of a LinkedIn ad
Image via LinkedIn
Because these posts look like native content, they are highly effective at engaging your target audience. Just add a compelling call to action with a link to your landing page, and you have the perfect mix needed to generate B2B leads through LinkedIn.
Believe it or not, the tools you already use to build and promote your brand can become B2B lead generation machines. Social media is great not only for spreading brand awareness, but also for converting followers into leads.