A successful strategy involves the entire company

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Planning the launch of the newsletter
To test his idea, Tulio decided to initially send a simple email announcing the initiative and see what people thought.

With positive feedback, he went ahead and sent out the first newsletter, getting an incredible 52.67% open rate!

Opening rate of the Miotec newsletter

For a while, the newsletter was exclusive to people who signed up for it until he figured out loan data the best way to get the message across that he wanted and found the ideal format.

Today it is sent to its entire subscriber base and, best of all, the opening rates remained above 25% throughout the following launches, taking the initiative forward and making this biweekly newsletter become one of Miotec's main Marketing actions.


As a result of marketing aimed at generating impact on the company, Tulio and Miotec had to organize a marketing department to better implement the Newsletter strategy, focused mainly on copywriting for the emails for the list.

In real terms, these initiatives generated an increase of more than 10 times the lead base for Miotec.

Miotec's lead increase

Focus on caring for you
The Miotec case shows us that to be successful with Content Marketing, you need more than just producing, publishing and sharing content.

This is just the basis for your next actions that actually bring financial results to your company.