He used honesty and information to get people to buy. They listened to his vlog, then visited his website and bought wines based on his recommendations.
In the subject line of your email, tell your subscribers what you’re going to teach them. Let them know that there’s no sales pitch – just information.
7. Show social proof
Peer pressure doesn't end with high school graduation. Today's boom in influencer marketing proves it.
People like to buy things that others like. They either want to imitate the person who recommends the product business owner database or trust the person who suggested it.
Use testimonials, case studies, and client lists to further engage your email readers. You can even incorporate these things into your subject lines:
[Expert Name] Agrees We Offer the Best Home Plumbing Tools
[Number of customers] That can't be wrong!
We sold [number of products] [product] in X days. See why!
8. Teasing the beginning of a big story
You've probably seen clickbait headlines, which often lead to meaningless or largely irrelevant stories:
"One Man Ate 500 Hot Dogs." You Won't Believe What Happened Next!"
That's a made-up example ( he probably threw up), but you get the point.
Include the beginning of a compelling story in the subject line of your email. The reader will only know the ending when they open the email.
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15 Email Campaign Examples to Create High-Converting Campaigns
Most Common and Successful Email Subject Line Types
The most common and successful email subject line types
Let's look at some examples and types of email subject lines that often work well with different audiences. You don't have to use every single one, but try a few variations to identify what your target customers respond to.
Fear of missing a subject
This email subject line generates urgency. It suggests that if the consumer doesn't act quickly, they might not benefit from whatever you're offering.
Also called FOMO, fear of missing out plays on a very human desire to have and belong. People would rather spend money or time on something they don't enjoy than miss out on an opportunity to do something they might love.
Object of Curiosity
A simple question can be compelling enough to pique curiosity. The best subject lines create an assumption or ask a question. The body of the email reveals the answer.
For example, you can use a subject line like “What is the best email subject line for marketing emails?” You are expected to provide the correct answer.