We love how Charity: Water's marketing email makes it clear that they are in partnership with their donors. They called the email "A Spring Member Exclusive."
Both “member” and “exclusive” imply exclusivity, of course. This is designed to make the relationship between Charity: Water and its donors feel personal.
The company then shares its journey to providing safe drinking water to the people of Cambodia. You are invited to watch the full episode on the topic to see where your donation dollars are being spent.
Great!
It's also very nicely designed, which helps.
Starbucks
Starbucks Transactional Email Campaign Examples
This example of a transactional email campaign is based on the company's loyalty programs, which allow members gcash database to earn stars for free drinks at the coffee chain.
This transactional email campaign sample offers bonus stars to people who follow through on the call to action. Note that this has nothing to do with online activity. Starbucks invites people into its stores to take advantage of the offer.
The email itself is minimalist and focuses solely on the offer.
Airbnb
airbnb Transactional Email Campaign Examples
In Airbnb email marketing campaign examples , you see evidence of the company’s specific branding everywhere. We have the Airbnb logo, a beautiful image of a remote resort, and the signature blue color on all the major hot spots of the email.
The company decided to focus specifically on Bangkok, highlighting more than 900 listings. It’s a great use of the high number to drive engagement.
Then of course you have a very obvious CTA: Book Now.
Transactional emails with you
Include tasteful images
Keep the design minimalist
Add a clear call to action
Make the message personal
Examples of email campaigns with newsletters and promotions
Newsletters and promotional email campaigns are designed to integrate subscribers with the brand and promote specific products.
Let's examine examples of promotional email marketing campaigns to see what they're doing right.