So how do you create trust in a B2B brand?
Posted: Wed Feb 12, 2025 6:02 am
What reputation does your company have on the market?
What reputation capital does it have with existing and potential new customers?
Do customers give you the benefit of the doubt?
Various factors play an important role in building trust. However,
these can vary from person to person. Your company's communication is also crucial to generating trust. Data protection and security are particularly important for digital communication. According to the Adobe study "Digital Trends 2020", investments in these topics are almost two-thirds more likely to lead to customers perceiving the brand more positively. So before a B2B customer even considers the product or service, a basic level of trust must be present.
The reputational capital of a B2B brand, the advance of trust and iceland phone number list the basic trust are central pillars of trust marketing.
Jens Stolze, creative360
This basic trust is a guarantee that users stay on the website and are really interested in your product or service. It is not without reason that online shops have been working with so-called trust signals for years. These are signals that are intended to gain the trust of users. The main aim here is to prevent purchases from being abandoned in the shopping cart. Trust signals are also important for classic B2B websites without a shop. Trust signals are diverse: These can be customer statements, certificates, company reviews or seals.
What reputation capital does it have with existing and potential new customers?
Do customers give you the benefit of the doubt?
Various factors play an important role in building trust. However,
these can vary from person to person. Your company's communication is also crucial to generating trust. Data protection and security are particularly important for digital communication. According to the Adobe study "Digital Trends 2020", investments in these topics are almost two-thirds more likely to lead to customers perceiving the brand more positively. So before a B2B customer even considers the product or service, a basic level of trust must be present.
The reputational capital of a B2B brand, the advance of trust and iceland phone number list the basic trust are central pillars of trust marketing.
Jens Stolze, creative360
This basic trust is a guarantee that users stay on the website and are really interested in your product or service. It is not without reason that online shops have been working with so-called trust signals for years. These are signals that are intended to gain the trust of users. The main aim here is to prevent purchases from being abandoned in the shopping cart. Trust signals are also important for classic B2B websites without a shop. Trust signals are diverse: These can be customer statements, certificates, company reviews or seals.