Personalization of marketing communications

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Marketing communications need to be personalized. Most customers want a personalized offer from a brand. You can call the customer by name, reinforcing this by sending congratulatory mailings. All this will lead to the customer showing greater loyalty. This will lead to an increase in their value.

What customer data to collect
You need to know what exactly to collect. Each UAE cell phone number list type of business requires collecting some specific data. In the case of a clothing manufacturer, the gender of the buyer is important. The restaurant business is based on what dishes customers prefer.

Client profile
Basic information helps to create a profile, to determine the identity of the client. In addition to the full name, information on many other data is required, including a telephone number and email address. In the case of a legal entity, information on the form of organization, OGRN, and current account will be required.