The main advantage of these media

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Systems is the ease of entry. Let's look at the key benefits in more detail: Variety of advertising formats (responsive commercial ads, image and text ads ). Low cost per click and minimal budget required to start a campaign. The ability to simultaneously attract targeted traffic and improve brand awareness. There are, however, some downsides: Quite a lot of low quality traffic , mostly from mobile apps, due to random clicks. However, only Google allows you to turn off mobile ads. Additional costs will be required for drawing graphic materials.

The result does not always appear quickly, in particular Nigeria cell phone number list due to poor quality traffic. Display advertising Graphic and video advertising on the network is ideal for introducing a new service or product to the market . Its placement is most relevant in such services as Yandex.Direct, Yandex.Display, YouTube and Google Ads . In these media networks, you can buy traffic received from advertising with payment for views and impressions. The number of such media services is constantly growing. Among the main advantages of media advertising : The ability to quickly bring a new product to market.

Wide coverage. It improves brand loyalty and recognition well. Attracted traffic is almost always targeted (or near-targeted). Among the disadvantages we highlight the following: The cost of advertising and the initial budget required for successful results are quite large. It is quite difficult to predict the outcome. Additional costs will be required for the development of advertising materials. Remarketing (retargeting) Any type of remarketing is an effective tool for online promotion today. In addition, numerous networks offer placement and configuration of retargeting - Google and Yandex, VK and FB, MyTarget and Instagram, various CPA platforms, and so on.