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Link Reclamation: Tools, Tools Everywhere

Posted: Thu Feb 13, 2025 8:42 am
by kexej28769@nongnue
The author's views are entirely his own (excluding the unexpected episode of hypnosis) and may not always reflect the views of Moz.


Every link builder, over time, starts to whittle down their favorite strategies and techniques. Link reclamation is pretty much my number one. In my experience, it’s one of the best ROI activities we can use to get links to the homepage specifically, simply because the hard work — the “mention” (in whatever form) — is already there. That bahrain number data could be from your brand, an influencer working there, or a tagline from a piece of content you’ve created, whether it’s an image asset, video, etc. That’s the hard part. But with that, and a little hunting and vetting for the right mentions, you’re left with access to

In addition to the effort-to-return ratio, relinking has several other benefits:

This is something you can start right away without assets.
This is a low-risk/low-investment form of link building.
Almost all brands are unaffiliated, but the big brands are the most numerous and therefore see the most regular returns.
If you are doing this for clients, they will see an immediate return on their investment.
Link reclamation is not a new tactic, but it is becoming more sophisticated and tool providers are helping us improve our efforts. In this post, I’m going to talk a little about these tools and how to apply them to speed up and scale your link reclamation.