Google ROPO Reporting
Posted: Thu Feb 13, 2025 8:59 am
As I mentioned earlier, Facebook makes this nice and easy. You take the data collected in the store, upload it to Facebook, and it’s exposed to more people. Our social team is typically seeing a 50% match rate between the data collected in the store and the Facebook users who see our ads. You can watch two of my colleagues, Alan and Roseanne, discuss social ROPO reporting in an episode of our new video series Wolfgang Bytes:
Clearly, ROPO reporting is potentially very powerful belarus number data social media marketers, but Google doesn’t yet provide a way for me to upload offline conversion data and match it to people who have seen my ads (although they have said it is coming to Google AdWords). Wouldn’t this be a really boring article for people working in SEO and PPC if I ended things there?
DID Electrical was a great business to produce a ROPO report for. Founded in 1968 (happy 50th anniversary, guys!), a year before technology was advanced enough to put a man on the moon, DID strives to “understand the needs of each of its customers.” DID has a modern approach to multi-channel retail, which is great for ROPO reporting because they already offer e-receipts to customers who buy goods over €100. Better still, the email that provides the e-receipts also contains a dedicated contest link. It sits on a hidden landing page, so the only customers who visit that page are those who receive e-receipts.
They were almost ready for ROPO reporting, but just needed one extra step. In Google Analytics, we set up unique competitor landing page URLs as a goal, allowing us to reverse engineer the customer journey and uncover the extent of the influence of Google PPC and SEO on in-store sales. Before I unveil the results, a few caveats.
Clearly, ROPO reporting is potentially very powerful belarus number data social media marketers, but Google doesn’t yet provide a way for me to upload offline conversion data and match it to people who have seen my ads (although they have said it is coming to Google AdWords). Wouldn’t this be a really boring article for people working in SEO and PPC if I ended things there?
DID Electrical was a great business to produce a ROPO report for. Founded in 1968 (happy 50th anniversary, guys!), a year before technology was advanced enough to put a man on the moon, DID strives to “understand the needs of each of its customers.” DID has a modern approach to multi-channel retail, which is great for ROPO reporting because they already offer e-receipts to customers who buy goods over €100. Better still, the email that provides the e-receipts also contains a dedicated contest link. It sits on a hidden landing page, so the only customers who visit that page are those who receive e-receipts.
They were almost ready for ROPO reporting, but just needed one extra step. In Google Analytics, we set up unique competitor landing page URLs as a goal, allowing us to reverse engineer the customer journey and uncover the extent of the influence of Google PPC and SEO on in-store sales. Before I unveil the results, a few caveats.