4. Use social listening to find which topics resonate with your audience
Posted: Thu Feb 13, 2025 9:16 am
This relieves your teams from the burden of addressing frequently asked questions individually, so they have more energy to devote to complex customer challenges.
Social listening lets businesses tap into public conversations that self employed data expand their understanding of their customers, industry and competitors. It can give insight into the trends your audiences are engaging with, reveal sentiment around specific brand campaigns and opportunities to differentiate your brand from the competition. Social listening holds the answers to your business’ burning questions and with knowledge comes power.
Combine your findings from social listening with your insights from content analytics and customer service channels to develop data-backed marketing messaging that converts.
Social listening can also surface leads and sales opportunities for your brand, you just have to be ready to jump in. Hy-vee, for example, wasn’t mentioned in the original post below. But with social listening, their team flagged the relevant prompt and responded accordingly.
A screenshot of an X (formerly known as Twitter) post from Hy-Vee, responding to one of their fans craving a Hy-Vee blueberry message. They replied,
Harnessing the power of social listening is much simpler if you have tools like Sprout Social that do the heavy lifting for you. Empower your sales team to master social listening with this step-by-step listening guide.
Increasing sales through social media isn’t exclusive to business-to-consumer brands. B2B brands across industries are driving revenue through employee advocacy.
Social listening lets businesses tap into public conversations that self employed data expand their understanding of their customers, industry and competitors. It can give insight into the trends your audiences are engaging with, reveal sentiment around specific brand campaigns and opportunities to differentiate your brand from the competition. Social listening holds the answers to your business’ burning questions and with knowledge comes power.
Combine your findings from social listening with your insights from content analytics and customer service channels to develop data-backed marketing messaging that converts.
Social listening can also surface leads and sales opportunities for your brand, you just have to be ready to jump in. Hy-vee, for example, wasn’t mentioned in the original post below. But with social listening, their team flagged the relevant prompt and responded accordingly.
A screenshot of an X (formerly known as Twitter) post from Hy-Vee, responding to one of their fans craving a Hy-Vee blueberry message. They replied,
Harnessing the power of social listening is much simpler if you have tools like Sprout Social that do the heavy lifting for you. Empower your sales team to master social listening with this step-by-step listening guide.
Increasing sales through social media isn’t exclusive to business-to-consumer brands. B2B brands across industries are driving revenue through employee advocacy.