Why produce content for the bottom of the funnel?

[sumonasumonakha.t]

Does your company have salespeople who deal directly with leads, trying to persuade them to close the deal?

Great! But that doesn't mean that marketing efforts should stop when a potential customer lawyer data has become aware of your brand and your service.

It is necessary to show your value, the difference between your company and what you offer.

In addition to better educating future customers about purchasing by giving them more information so they can make a decision, bottom-of-the-funnel content will save the sales team work and reduce attention to leads with little information, who without understanding the service are not able to close the deal.

Therefore, articles and materials designed to attract people and help them solve their problems must be reconciled with content that encourages them to consider your company so that it can direct them towards the solution.