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What is a brainstorming session?
Brainstorming is a creative thinking technique used to generate a large number of ideas or solutions to a topic or problem collectively and in a short period of time. In this dynamic, also known as brainstorming, participants freely express their thoughts, without censorship or criticism, since quantity is prioritized over quality because they are then analyzed, filtered and developed to find the one or ones that may be useful. Let's see how this can help you with your digital marketing and sales strategy.
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How brainstorming can help your project
How to brainstorm effectively
Although brainstorming can hr email database be very useful, it is not enough for participants to exchange ideas and opinions or propose meaningless solutions. It must be done in a strategic way, knowing well what problem or topic is being discussed, and following some key rules or steps.
The most important thing is to create an environment free of judgement and censorship , since avoiding criticism creates a much more creative environment. To ensure this part, and also for the session to be guided and, to a certain extent, controlled, there must be a moderator or person in charge . Another key aspect is that before starting any brainstorming session, the objective or purpose of the dynamic must be clearly defined so that all ideas and solutions revolve around a specific topic.
If there are several introverts in the team , you can propose brainwriting , which is the sharing of ideas and solutions in writing.
It is also worth noting that no idea or solution is bad , so it is worth saving all those that arise in case, in the future, they may be the key to another topic or problem. In fact, letting ideas rest and mature can make them look very different later on.