Webmecanik for MDM –> Next EGG3
Posted: Sun Feb 16, 2025 7:13 am
Marketing Tuesdays (MDM) is a weekly event dedicated to Marketing, organized by theAgency 1min30, Webmarketing & co'm, Creapills, INfluencia And Professional Marketing.
The eighth Marketing Tuesdays conference took place on Tuesday, November 3. We welcomed Webmecanik for the launch of their new marketing automation solution.
The event was held at 39 rue de Palestro in the Marketing Space, which is a coworking space dedicated to marketing professions.
It was Stéphane Couleaud , CEO of Webmecanik , who hosted this week's conference for Marketing Tuesdays .
We invite you to relive the highlights of this conference and take the costa rica mobile database opportunity to announce next week's conference, with Pierre Benoit, founder of the company EGG3 , as speaker .
ZOOM on Webmecanik
Company presentation
Webmecanik is an Open Source marketing automation and business intelligence solution that optimizes web marketing actions.
Key points of the conference
Stéphane started by reminding us that 99% of people who visit your site do not convert.
And also that 49% of Internet users do not complete their purchase on your site because they are not ready.
But, more often than not, they don't come back to you because you don't know who they are.
He then explained that marketing automation allows you not to lose your customers.
You can therefore, thanks to marketing automation, bring these customers back to your site so that they complete their purchases.
He took two cases to explain this:
Renault Sport and Deep Nature .
For Renault Sport, he showed that marketing automation allowed him to convert prospects by offering them an invitation to open days with a 10% discount. Then an invitation to the circuits for those who had not converted.
Regarding Deep Nature , Stéphane told us that his client had increased its turnover by more than 400% thanks to a lead nurturing campaign, targeted upstream.
The eighth Marketing Tuesdays conference took place on Tuesday, November 3. We welcomed Webmecanik for the launch of their new marketing automation solution.
The event was held at 39 rue de Palestro in the Marketing Space, which is a coworking space dedicated to marketing professions.
It was Stéphane Couleaud , CEO of Webmecanik , who hosted this week's conference for Marketing Tuesdays .
We invite you to relive the highlights of this conference and take the costa rica mobile database opportunity to announce next week's conference, with Pierre Benoit, founder of the company EGG3 , as speaker .
ZOOM on Webmecanik
Company presentation
Webmecanik is an Open Source marketing automation and business intelligence solution that optimizes web marketing actions.
Key points of the conference
Stéphane started by reminding us that 99% of people who visit your site do not convert.
And also that 49% of Internet users do not complete their purchase on your site because they are not ready.
But, more often than not, they don't come back to you because you don't know who they are.
He then explained that marketing automation allows you not to lose your customers.
You can therefore, thanks to marketing automation, bring these customers back to your site so that they complete their purchases.
He took two cases to explain this:
Renault Sport and Deep Nature .
For Renault Sport, he showed that marketing automation allowed him to convert prospects by offering them an invitation to open days with a 10% discount. Then an invitation to the circuits for those who had not converted.
Regarding Deep Nature , Stéphane told us that his client had increased its turnover by more than 400% thanks to a lead nurturing campaign, targeted upstream.