So how does this all relate to Panda Doc?
Posted: Sun Feb 16, 2025 8:04 am
If we look at your site, in the middle is your website. And the green circle represents these main pages or pillar pages. In the square are the topic clusters. As we can see, the pillar pages are the main ones that contain the topic clusters, and the topic clusters are more focused on detailed, specific topics.
This slide shows only a part of our strategy, a small armenia telegram data visualization of the “Contracts” cluster. In this example, I decided to display “What is contract management”, where we have the main page, the pillar page is “what is contract management”. The green ones show the sub-pillar pages, and the pink ones show the thematic pages, thematic clusters. Of course, in reality this content strategy is much bigger. For this, we often use MiroBoard for better visualization. I also received a question, do we use Excel for internal use to remember where which links are? Yes, we use them too. But visually we also depict it in such a way that it is better to understand what belongs to what and to which clusters.
in reality, this content strategy is much bigger
Thematic clusters together with pillar pages helped us increase the number of sessions, and by November we had a growth of 143% . We have another month to become better, so we will see how the end will be. But the dynamics are very positive. That is, we covered the maximum number of requests included in the "Contracts" cluster.
we had a growth of 143%
Also, what is no less important is that we have a 92% increase in revenue from contracts. What does this mean? This means that those who came to use Panda Doc first of all turned to our Sales team to make contracts, discuss contracts, sign contracts. That is, contracts as the main solution. As we can see, the strategy also affected our sales funnel.
This slide shows only a part of our strategy, a small armenia telegram data visualization of the “Contracts” cluster. In this example, I decided to display “What is contract management”, where we have the main page, the pillar page is “what is contract management”. The green ones show the sub-pillar pages, and the pink ones show the thematic pages, thematic clusters. Of course, in reality this content strategy is much bigger. For this, we often use MiroBoard for better visualization. I also received a question, do we use Excel for internal use to remember where which links are? Yes, we use them too. But visually we also depict it in such a way that it is better to understand what belongs to what and to which clusters.
in reality, this content strategy is much bigger
Thematic clusters together with pillar pages helped us increase the number of sessions, and by November we had a growth of 143% . We have another month to become better, so we will see how the end will be. But the dynamics are very positive. That is, we covered the maximum number of requests included in the "Contracts" cluster.
we had a growth of 143%
Also, what is no less important is that we have a 92% increase in revenue from contracts. What does this mean? This means that those who came to use Panda Doc first of all turned to our Sales team to make contracts, discuss contracts, sign contracts. That is, contracts as the main solution. As we can see, the strategy also affected our sales funnel.