The recommendation for preparing an important message or press release remains relevant: include the opinion of an outside expert or a quote from the head of your company - this increases the credibility of the news compared to a similar comment from the press service or an unnamed representative of the company.
In Russia - television. According to a poll by VTsIOM , central television enjoys the greatest trust in Russia.
Media Trust Rating in Russia
It is interesting that Telegram channels are placed on the same level as news, analytical and official websites, as well as central and regional press.
How to take into account: look for ways to interact with your audience on Telegram. Our knowledge base has an article about the specifics of working with this platform .
How the structure of the media market has changed
Electronic publications: glossy magazines under new brands, blocking and the growth of aggregators
Several foreign electronic magazines have left the paraguay mobile database market, and new Russian lifestyle publications have appeared in their place. Thus, instead of Cosmopolitan, The Voice has appeared, instead of Men's Health - Men Today, instead of Domashnee Ochag - Novy Ochag, and instead of Esquire - Pravila Zhizni.
Yandex News and Zen came under the control of the VK group of companies.
According to the Roskomsvoboda registry, almost 400,000 different sources (individual URL pages, non-unique resources) are blocked in the Russian Federation for various reasons. Among them: unreliable information, copyright infringement, fraud, posting of activities prohibited by law - virtual casinos, betting. But together with 2,000 newly registered media, the total number of active media in Russia is still quite impressive - 59,000.
The SCAN expert group records the growth of aggregators and various press release platforms with texts created by artificial intelligence. In addition, aggregators often try to take advantage of the reputation of well-known large media outlets and disguise themselves under lamp names: "Vecherka", "Zarya", "Vesti", "Ogni". For example, the Inforos group owns 1,498 domains with a similar scheme. Without representing any great value for the market, such exchangers take part of the audience to their resources.
Print media: local editorial offices closed and transition to digital
The print market was greatly affected by the departure of large foreign brands of advertisers, coupled with sanctions on printing equipment. Because of this, last year repeated the large "exodus" of media from print during the pandemic. Forbes, for example, temporarily suspended its print publications.
Perhaps a little later we will be able to say that the era of printing is truly over, and glossy magazines, if they are published, will be in small print runs and at a high price.
All these trends are spreading to regional media, both large and local publications. Rostov-on-Don's "Delovoy Krestyanin" and "Ivanovo-Press" have switched to digital; we have recorded the reorganization of printed newspapers in the Moscow region and the closure of 50 local editorial offices. They formed the backbone of the media and were quite influential for the region. All municipal publications are now published on the basis of the Podmoskovie Publishing House.