According to iResearch, 100% of credit card customers will
Posted: Mon Dec 23, 2024 5:15 am
This tendency also appears in other categories. Among these people, only 100% will switch their affection to other brands in the future, and half of them will change their minds and continue to be in love with the 'first love' brand." It can be seen that the product has a subtle influence on users, and how to use products to change users' consumption habits to generate stronger loyalty is also the same for the credit card installment business. In this regard, we have sorted out the relevant thoughts from the aspects of channel selection, product matching and service methods as follows: In terms of channel selection, we look for channels with revenue space.
The first factor that influences their use is price. After malta telephone numbers visiting many market channels recently, I have a deep feeling that the construction of credit card installment business channels used to be a bayonet competition, which was to see who could build channels faster and get more exposure; now it is a guided missile competition, which is to see who can find channels more accurately and what matters is value. In terms of the division of channels, we divide them based on revenue space and mainly divide them into categories: For traditional channels such as home improvement and automobiles, the strategy is to lay the foundation.
In the early stage, the four major banks and joint-stock banks made a deeper penetration, and the average customer price was mainly concentrated at around -10,000 yuan. For this type of channel, we still need to use the average market price as the foundation asset to continue to work.For example, for working-class customers with home improvement needs, most of them will have large-scale purchases such as home furnishings in the future. From the age structure, the proportion of people under 18 years old is around 20, and most of them are in the early stages of family formation, and there will be more consumption opportunities.
The first factor that influences their use is price. After malta telephone numbers visiting many market channels recently, I have a deep feeling that the construction of credit card installment business channels used to be a bayonet competition, which was to see who could build channels faster and get more exposure; now it is a guided missile competition, which is to see who can find channels more accurately and what matters is value. In terms of the division of channels, we divide them based on revenue space and mainly divide them into categories: For traditional channels such as home improvement and automobiles, the strategy is to lay the foundation.
In the early stage, the four major banks and joint-stock banks made a deeper penetration, and the average customer price was mainly concentrated at around -10,000 yuan. For this type of channel, we still need to use the average market price as the foundation asset to continue to work.For example, for working-class customers with home improvement needs, most of them will have large-scale purchases such as home furnishings in the future. From the age structure, the proportion of people under 18 years old is around 20, and most of them are in the early stages of family formation, and there will be more consumption opportunities.