Researching your audience

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They improved the site a little, made a few changes for the better. However, there are additional shortcomings, due to which they completely lost the characteristics: power, heating area, warranty. Some aspects have improved, some have worsened. But if you focus on your audience and conduct research on your audience, you understand what exactly they need, and you can determine when you have worsened or improved something. Therefore, research is a very important stage.

You need to conduct an online survey . bahamas telegram data Various systems can be used for research.

Researching your audience

Here's an example of a survey from HotJar . These are recommendations that were provided by the users themselves on the site. And these ideas... You might not have come up with them on your own. It's quite difficult. Very often through surveys you can get very powerful insights that you wouldn't have come up with on your own.

In-depth user interviews are another powerful tool. If you can’t afford to pay for monthly subscriptions to tools like Hotjar or Plerdy , conduct in-depth interviews with five people who have purchased from your site. Create some questions to find out what they liked and didn’t like about your site, and how they made their purchasing decisions. You can find examples of in-depth CRO interviews online. It’s almost free for you if you offer your customers incentives like discounts or gifts to encourage them to participate in the interview. This research method will allow you to gain a lot of valuable insights that you might not have been able to come up with on your own.

Record your sessions using video . You can do this through Hotjar, Clarity , or Plerdy.

Мапу кліків можна зробити сервісами Hotjar, Clarity, Plerdy.