How to do marketing that works on TikTok?
Posted: Mon Feb 17, 2025 8:50 am
Anyone who promises they can make your brand go viral is lying. Going viral isn't an art or a science, it's like winning the lottery, but you can take advantage of virality to boost your message and your brand. Let's look at some keys to success:
1. Use famous sounds
Whether it's trendy dance songs or user-generated sounds that become memes, choosing a popular sound is important.
Firstly, because TikTok's search tool allows you to bangladesh mobile database search by sound and all videos that use it appear indexed in that category. Also, if a user sees a video, even if it's not your brand's, and wants to see more things with that sound, they can go in and see all the videos that contain it.
Find and use famous sounds on TikTok
On the other hand, TikTok's algorithm often recommends videos that use the same sound as TikToks that the user has interacted with. Whether it's through browser search, indexing in the audio, or the action of the algorithm, choosing popular audios maximizes your chances of being found.
Use famous sounds, yes, but also know the sound. Many of the audios dictate the format of the video and a narrative structure. This involves doing a general scan of the audio you want to use to see if it imposes any kind of format; which does not mean that you should use it like that, but adapting to the format can improve its performance in the algorithm.
Audios and format on TikTok
Audios and format on TikTok
These two audios use the same song, but they have two different formats associated with them. If you wanted to follow one of the two trends, you would have to choose the correct audio so that it is well indexed and works with the algorithm.
Lastly, you can also use a TikTok sound for positioning and not for creativity. When uploading an original clip, it is advisable to add an audio that is trending. The latter can be looked at among TikTok's own trends with a quick search within the sound selector or you can use platforms such as TokBoard , which show a global ranking of the popularity of audios. Likewise, it is not necessary for the sound to be audible for it to be used, you can place a video with the original sound (which can even incorporate other music) and use the other with 0% volume for performance reasons.
1. Use famous sounds
Whether it's trendy dance songs or user-generated sounds that become memes, choosing a popular sound is important.
Firstly, because TikTok's search tool allows you to bangladesh mobile database search by sound and all videos that use it appear indexed in that category. Also, if a user sees a video, even if it's not your brand's, and wants to see more things with that sound, they can go in and see all the videos that contain it.
Find and use famous sounds on TikTok
On the other hand, TikTok's algorithm often recommends videos that use the same sound as TikToks that the user has interacted with. Whether it's through browser search, indexing in the audio, or the action of the algorithm, choosing popular audios maximizes your chances of being found.
Use famous sounds, yes, but also know the sound. Many of the audios dictate the format of the video and a narrative structure. This involves doing a general scan of the audio you want to use to see if it imposes any kind of format; which does not mean that you should use it like that, but adapting to the format can improve its performance in the algorithm.
Audios and format on TikTok
Audios and format on TikTok
These two audios use the same song, but they have two different formats associated with them. If you wanted to follow one of the two trends, you would have to choose the correct audio so that it is well indexed and works with the algorithm.
Lastly, you can also use a TikTok sound for positioning and not for creativity. When uploading an original clip, it is advisable to add an audio that is trending. The latter can be looked at among TikTok's own trends with a quick search within the sound selector or you can use platforms such as TokBoard , which show a global ranking of the popularity of audios. Likewise, it is not necessary for the sound to be audible for it to be used, you can place a video with the original sound (which can even incorporate other music) and use the other with 0% volume for performance reasons.