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What is a business strategy?

Posted: Mon Feb 17, 2025 9:04 am
by rubinaruma
A business strategy is a very powerful tool that will help you achieve business goals, focusing on planning methods and tactics as guidelines to be followed by the work team. This, together with a good marketing technique , is a bomb!

Specifically, it guides organizational decision-making to prevent costly errors as much as possible.

Keep reading, below is all the information you need!
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Business strategy can be understood as the course of action or set of decisions that help entrepreneurs achieve specific business objectives that have been planned in advance.

In other words, it is nothing more than a master plan implemented by a company's management to ensure a competitive position in the market, carry out its operations, please customers and achieve the desired business goals.