Throughout its feed, the company uses images

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There are countless that have already managed to reach this level and today they are users' favorite accounts and followed daily by thousands of people. Want to know which brands are doing an incredible job on instagram today? We'll tell you right now: Hubspothubspot instagramfollowers: + thousandthe marketing automation giant is one of the companies that best understands how to reach its audience without losing its personality.

With interactive content such as gifs and videos, the brand is able to employment data create relationships with its persona's daily lives. Humor is present in most posts, allowing the relationship with its audience to be light and close. The company knows exactly the tone with which it should communicate. Furthermore, the brand's intelligent and constant use of stories is exceptional, promoting personalized product giveaways and relevant content for the public.

Mailchimpmailchimpfollowers: + thousand let's face it, only a brand with a lot of personality and humor would have its mascot hold an emoji like this. And this is exactly the strong point of mailchimp's profile. of its mascot in humorous and fun situations. The most interesting thing about this use is the strength it brings to the mascot, being a great strategy to solidify the brand's values ​​and what it represents, in the users' consciousness.