What is content marketing?

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But in case you are one of the readers who did not read it or if you are still not clear about what this topic is about, we will still give you a brief description of its meaning and what it is used for.


Let's understand content marketing as a strategy to create high-impact and valuable content for our target honduras mobile database audience, and which takes on relevance in the way it is distributed, allowing for better management of resources. This is achieved once the use of channels and their audiences is understood.

Content marketing must be seen as a strategy that generates value beyond the economic, that is, without asking for anything in return, and without altering the normal flow of those who receive the message. By this we mean that the message transmitted must not be intrusive and prevent people from seeing it as traditional advertising or direct marketing.

Now, having made clear what content marketing is and what its objective is, we are going to show some real cases of some brands worldwide, which make good use of this communication tool to generate valuable content for their audiences.