A short questionnaire may contain questions:
why the company is creating a website (will it be a business card or a full-fledged resource with a blog and additional functionality);
information about the company, its history, products;
information about competitors and links to their websites;
the target audience for which the resource is intended;
approximate site structure and options;
design style that the client likes;
deadlines set for development and testing;
budget allocated for the entire project.
When signing the contract and agreeing on the technical malaysia mobile database specifications, the source materials provided by the client (for example, logo, fonts, etc.) will be added to this form.
For the development of identity
The corporate style includes only visual components - logo, corporate colors, font. Identity is the corporate style plus a set of sound, tactile, taste and other components that will be associated with the brand. It reflects the brand's values, its philosophy, so the brief will contain more questions:
information about the company - area of activity, history of creation;
brand values and philosophy;
positioning - that is, what the brand offers to customers and how it differs from competitors;
a list of identity components that the customer wants to receive (not everyone needs a full list; for some, visual elements, a slogan, and a jingle will be enough);
The brand's target audience and its individual segments;
cultural and social restrictions (which symbols and colors cannot be used);
examples of identities that the customer considers successful;
project implementation deadlines;
budget.
The client can include additional requirements and wishes in the brief. They can also be agreed upon before signing the contract.