Personalize Email Campaigns for Different Customer Segments
Posted: Wed Feb 19, 2025 6:45 am
In the case of our roofs, that means, if a consumer needs help pricing a job, you wouldn't just jump in and give them a quote and ask for an appointment. Instead, you could try to give them insight into why the quote they got looked the way they did, how you would estimate their roof if you were doing the job, and why you would charge so much for the job. At this point, if the homeowner likes the value you offer, he may ask another question, at which point you can offer to call or make an appointment in person.
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