PPC performs well and there is an alternative page for SEO
Posted: Wed Feb 19, 2025 6:58 am
If the PPC page is performing well and attracting some clicks from search, and there is an SEO alternative for it, you can simply redirect the PPC page to the SEO page, create a new PPC page at a different URL, and mark it as noindex.
What to consider before making changes
There is a fine line between ideal SEO hong kong phone number data recommendations and what you can actually implement in real life. It won't always be feasible to noindex every PPC page and move it to a subdomain. The following are things to consider:
Number of pages: It doesn't matter if the problem occurs on 2-3 pages or hundreds of pages. If it's just a few pages, you should be able to easily implement a "noindex then move to subdomain" approach.
Backend: What is the status of the pages? Does the client have the resources to create and move the pages to a subdomain? If not, you can skip this section and stick with noindex.
Impact/Intense: Creating new pages and redirecting existing PPC pages requires resources. Is it worth the effort? Does the impact of addressing the existence of PPC pages justify the expected outcome versus just making minimal SEO adjustments to the PPC pages?
Conclusion
Given that modern online businesses often use a combination of PPC and SEO strategies to achieve their growth goals, it is essential to understand that both channels are key components of a comprehensive marketing strategy. Despite the different tactics and approaches, there are times when synergistic collaboration between the two teams is essential to achieve maximum results.
In practice, collaboration between SEO and PPC specialists is key to achieving a comprehensive and effective digital strategy. Bridging the divide between these two disciplines brings significant value to online businesses and ensures optimal use of marketing resources.
What to consider before making changes
There is a fine line between ideal SEO hong kong phone number data recommendations and what you can actually implement in real life. It won't always be feasible to noindex every PPC page and move it to a subdomain. The following are things to consider:
Number of pages: It doesn't matter if the problem occurs on 2-3 pages or hundreds of pages. If it's just a few pages, you should be able to easily implement a "noindex then move to subdomain" approach.
Backend: What is the status of the pages? Does the client have the resources to create and move the pages to a subdomain? If not, you can skip this section and stick with noindex.
Impact/Intense: Creating new pages and redirecting existing PPC pages requires resources. Is it worth the effort? Does the impact of addressing the existence of PPC pages justify the expected outcome versus just making minimal SEO adjustments to the PPC pages?
Conclusion
Given that modern online businesses often use a combination of PPC and SEO strategies to achieve their growth goals, it is essential to understand that both channels are key components of a comprehensive marketing strategy. Despite the different tactics and approaches, there are times when synergistic collaboration between the two teams is essential to achieve maximum results.
In practice, collaboration between SEO and PPC specialists is key to achieving a comprehensive and effective digital strategy. Bridging the divide between these two disciplines brings significant value to online businesses and ensures optimal use of marketing resources.