Today as yesterday, Chanel's identity is based on a few simple ideas:
freedom and comfort
a strong female independence
The secret? Effective storytelling and good communication .
This is what has allowed the house czech republic phone book of Chanel to build extremely successful communication strategies, remaining faithful to its roots for over 100 years.
Chanel Shorts: Stories About You
The mission of telling stories has been taken literally by Chanel's creatives, who for years have created campaigns aimed at stimulating interaction with the public to strengthen the brand identity.
The most distinctive contents of Chanel's communication are undoubtedly the shorts , real mini-films that tell stories in just a few minutes.
The stories are all different, but always united by elements linked to the brand's past and by an aesthetic marked by the class and elegance typical of the brand. These are extremely engaging contents that, if built starting from the distinctive traits of the target audience, allow you to enter the life of your consumers and start a conversation.