Harnessing the power of social with conversational analytics
Posted: Thu Feb 20, 2025 4:56 am
For example, in Sprout, get in-depth, presentation-ready reports on hashtag trends, paid and organic breakdowns and conversion ratios that demonstrate the impact of your findings to decision-makers.
A screenshot of Sprout's Listening tool showing a performance report on user engagement to help you understand how a topic's audience is engaging with the content.
Plus, choose insight visualizations as word clouds to get albania phone number data trending topics at a glance.
Screenshot of a Word Cloud visualizing a report on the top keywords, hashtags, mentions and emoticons found in a topic.
Powerful social media listening tools unlock the potential of your customer experience data seamlessly so you have the insights you are looking for at your fingertips.
Indiana University tapped into this opportunity, using conversational analytics to gather insights from audience feedback and comments across their social channels. They wanted to understand how former and current students, and families felt about their brand and if there were any specific concerns that needed to be prioritized and addressed.
Using Sprout’s listening and analytics capabilities, they proactively identified and tracked issues as they arose. This enabled them to provide actionable insights to the institution’s leadership team and develop an effective social response strategy to manage brand health.
A quote from Indiana University's social media and digital marketing leader, Clayton Norman, on how conversation analytics through Sprout demonstrates the value of social listening to decision makers.
They were also able to have a unified brand strategy across departments to enhance community engagement and solidify relationships with partners.B
A screenshot of Sprout's Listening tool showing a performance report on user engagement to help you understand how a topic's audience is engaging with the content.
Plus, choose insight visualizations as word clouds to get albania phone number data trending topics at a glance.
Screenshot of a Word Cloud visualizing a report on the top keywords, hashtags, mentions and emoticons found in a topic.
Powerful social media listening tools unlock the potential of your customer experience data seamlessly so you have the insights you are looking for at your fingertips.
Indiana University tapped into this opportunity, using conversational analytics to gather insights from audience feedback and comments across their social channels. They wanted to understand how former and current students, and families felt about their brand and if there were any specific concerns that needed to be prioritized and addressed.
Using Sprout’s listening and analytics capabilities, they proactively identified and tracked issues as they arose. This enabled them to provide actionable insights to the institution’s leadership team and develop an effective social response strategy to manage brand health.
A quote from Indiana University's social media and digital marketing leader, Clayton Norman, on how conversation analytics through Sprout demonstrates the value of social listening to decision makers.
They were also able to have a unified brand strategy across departments to enhance community engagement and solidify relationships with partners.B