In this article, we will discuss what factors make a website user-friendly and why this is important for the success of online projects.
Any website is created with a specific purpose. Even a classic business card website aims to introduce the visitor to the company and smoothly lead him from acquaintance to the first live contact. There are several important indicators that are especially strongly influenced by the usability of the site.
Increasing conversion . High-quality and well-designed navigation encourages the user to perform target actions: call contact numbers, download a price list, order a product, call a surveyor or book a place. Here it is bulgaria cell phone number list necessary to take into account the psychology of the buyer and structure the information in such a way that the user does not get lost and is not distracted from their goals. This is especially relevant at the moment, since the demand for quick information suggests that usability is about simplicity and accessibility. For example, if the main page does not clearly indicate the company's area of activity or does not provide clear navigation, the user can quickly leave the site. The lack of useful content can also lead to the loss of potential customers.
Increased traffic . The user returns only to where he felt comfortable and easy. Therefore, it is important that the entire interface, texts and sequence of actions are intuitive for the user. You should always remember that any user has a huge choice among your competitors. It costs him nothing to close your site and go to another tab. Moreover, most often users initially open from 3 to 5 tabs from the search results, choosing the most convenient among them. Usability analysis allows you to identify the shortcomings of the current site and improve it in order to increase conversion and attract new users.
What usability principles should be taken into account when developing a web resource
Each area has its own peculiarities of resource development, but simple usability of websites that correspond to generally accepted principles is valued everywhere.