KPIs , or Key Performance Indicators, are key performance indicators that define the set of metrics to monitor to determine the success or failure of a Social Media Strategy .
KPIs are, therefore, fundamental for evaluating the effectiveness of a social media strategy and, just like objectives, they must be outlined in a SMART way, so that they are:
Specific;
Measurable;
Accessible, therefore reachable
Relevant, therefore set czech telephone numbers consistently with respect to the objective to be achieved and monitored
Limited in time.
With KPIs, you’ll make decisions that will help you change direction (when things aren’t going as planned) and ease your path to success (when things are going as they should). They’ll also help you better understand your audience and the digital experiences that drive them to that call to action.
In short, KPIs are essential for monitoring the progress and results obtained from a Social Media Strategy, evaluating its effectiveness.
Now it’s time to delve into an important point: how to select the right KPIs for your strategy.