How to Optimize PPC Search Ads for Phone Calls
Posted: Sat Feb 22, 2025 6:42 am
People who access the internet via mobile devices often prefer to call your business directly rather than visit your website. Take advantage of this!
With the advent of online technology, there has been much speculation that the internet and social media would spell the end of phone calls in advertising.
It was assumed that millennials, who have been using the internet since childhood, would prefer to contact businesses online rather than by phone, especially if they had unlimited data. However, these luxembourg phone number data predictions have not come true. In fact, the rise of direct dialing via voice assistants and ads with call buttons in mobile search has made phone calls at least as popular in mobile advertising as online communication.
No wonder. If you respond to a PPC ad that appears on your phone, it's much more convenient to press a button to make a call than to fill out forms on a screen that's never big enough.
For some more complex industries, such as insurance, healthcare and mortgages, the need for human assistance is even greater. More than half of consumers prefer to speak to an agent over the phone and schedule an in-person meeting for these industries.
For mobile ads, 70% of consumers prefer a “click to call” button that connects a call to an operator with a single click. Phone calls not only mean convenience for customers, but also greater profits for marketers, as this method of communication brings with it a much higher number of conversions.
However, if you feel like your business line isn't ringing as often as you'd like, here are some foolproof ways to optimize your mobile search PPC ads to drive more phone calls with high conversion rates.
With the advent of online technology, there has been much speculation that the internet and social media would spell the end of phone calls in advertising.
It was assumed that millennials, who have been using the internet since childhood, would prefer to contact businesses online rather than by phone, especially if they had unlimited data. However, these luxembourg phone number data predictions have not come true. In fact, the rise of direct dialing via voice assistants and ads with call buttons in mobile search has made phone calls at least as popular in mobile advertising as online communication.
No wonder. If you respond to a PPC ad that appears on your phone, it's much more convenient to press a button to make a call than to fill out forms on a screen that's never big enough.
For some more complex industries, such as insurance, healthcare and mortgages, the need for human assistance is even greater. More than half of consumers prefer to speak to an agent over the phone and schedule an in-person meeting for these industries.
For mobile ads, 70% of consumers prefer a “click to call” button that connects a call to an operator with a single click. Phone calls not only mean convenience for customers, but also greater profits for marketers, as this method of communication brings with it a much higher number of conversions.
However, if you feel like your business line isn't ringing as often as you'd like, here are some foolproof ways to optimize your mobile search PPC ads to drive more phone calls with high conversion rates.