PPC advertising and improve the ROI of your campaign

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There’s a hidden setting in your Facebook pixel settings that turns on automatic advanced matching. It allows you to identify visitors using information they’ve entered on your page, such as email, name, phone number, etc. This option is especially useful for smaller advertisers who struggle with the size of their remarketing audiences.

Improve PPC on Facebook

Learning phase
The “learning phase” is a period of time after macedonia phone number data the launch of a PPC campaign , during which Facebook’s algorithm requires a certain amount of time for its artificial intelligence to analyze your PPC campaign in order to optimize it according to your chosen goals. In order for the learning phase to be complete and to achieve relevant results, 50 optimization events should occur during the conversion window .

Although there may be various fluctuations during the learning phase, understanding how the learning phase works will help you neutralize most of the negative effects.

Larger fluctuations in the early stages of a campaign’s launch are likely to negatively impact your PPC campaign’s performance , so be prepared for this and don’t be surprised. Advertisers whose audience or budget isn’t large enough to get 50 conversions during the conversion window can rest easy. While it will take Facebook a little longer to learn enough about your campaigns to maximize their performance, it will eventually finish the learning phase. Therefore, you shouldn’t make any drastic changes to your campaign in the first few days after launch, as this will start the learning phase all over again.