The 4 Phases of Inbound Marketing
Posted: Mon Dec 23, 2024 7:06 am
The blog , keywords and social media are the fundamental tools. The growth of the number of visits to your company blog, the origin of visitors and the keywords used on search engines are the main KPIs.
In the second phase ( convert ) the goal is to transform visitors into leads. First, however, they will have to provide you with specific information and immediately after, you can offer them an interesting product.
Forms , landing pages and calls danish mobile numbers to action are the tools you will need in this phase. Conversion Rate , number of newsletter subscribers, how many email addresses and phone numbers have been collected, the KPIs to refer to.
In the third phase ( conclude ) the goal is to transform leads into customers. How? Surely through content that will answer questions, doubts and perplexities of the user.
Email marketing , CRM , data analysis are the tools you will need to communicate with customers. Conversion rate , cost per conversion and cart abandonment rate , the KPIs to take into consideration.
In the fourth phase ( loyalty ) the goal is to transform customers into satisfied, repeat customers who promote your brand on your behalf.
CTA , personalized offers and email marketing are the useful tools for this phase. Customer retention rate , ROI and Customer acquisition rate are the main KPIs.
In the second phase ( convert ) the goal is to transform visitors into leads. First, however, they will have to provide you with specific information and immediately after, you can offer them an interesting product.
Forms , landing pages and calls danish mobile numbers to action are the tools you will need in this phase. Conversion Rate , number of newsletter subscribers, how many email addresses and phone numbers have been collected, the KPIs to refer to.
In the third phase ( conclude ) the goal is to transform leads into customers. How? Surely through content that will answer questions, doubts and perplexities of the user.
Email marketing , CRM , data analysis are the tools you will need to communicate with customers. Conversion rate , cost per conversion and cart abandonment rate , the KPIs to take into consideration.
In the fourth phase ( loyalty ) the goal is to transform customers into satisfied, repeat customers who promote your brand on your behalf.
CTA , personalized offers and email marketing are the useful tools for this phase. Customer retention rate , ROI and Customer acquisition rate are the main KPIs.