Capture the reader with a question
Posted: Mon Dec 23, 2024 8:05 am
Tip 3 – Use a question or a position statement
We are simple human beings: if we read a question, the uncontrollable desire to answer (especially in the correct way) is strong and we give in without even thinking too much.
The AIDA model ( Attention, Interest, Desire, Action ) is one of the best-known and most used copywriting techniques in the world and it works exactly like this:
Solve his problem
Arouse emotions and desire towards the product/service you are offering
Call to action!
In addition to questions, however, positioning database phone number sentences with a clear communicative message can also be an excellent hook: a way to take a position on a topic, capturing attention. Here are some examples directly from our Instagram channel
Example of a question hook (left) and a positioning hook (right)
Tip 4 – Use informative data
Statistics, reviews and testimonials are useful for your hook phrase because they make the audience curious.
Reading interesting and unknown information, in fact, attracts attention and the desire to continue learning more.
Using this technique, as mentioned in tip number 3, gives more authority and consistency to the message you want to communicate.
In order for a hook to do its job, that is, to encourage the reader to continue by capturing their interest, it is essential to give importance to the words we use.
We are simple human beings: if we read a question, the uncontrollable desire to answer (especially in the correct way) is strong and we give in without even thinking too much.
The AIDA model ( Attention, Interest, Desire, Action ) is one of the best-known and most used copywriting techniques in the world and it works exactly like this:
Solve his problem
Arouse emotions and desire towards the product/service you are offering
Call to action!
In addition to questions, however, positioning database phone number sentences with a clear communicative message can also be an excellent hook: a way to take a position on a topic, capturing attention. Here are some examples directly from our Instagram channel
Example of a question hook (left) and a positioning hook (right)
Tip 4 – Use informative data
Statistics, reviews and testimonials are useful for your hook phrase because they make the audience curious.
Reading interesting and unknown information, in fact, attracts attention and the desire to continue learning more.
Using this technique, as mentioned in tip number 3, gives more authority and consistency to the message you want to communicate.
In order for a hook to do its job, that is, to encourage the reader to continue by capturing their interest, it is essential to give importance to the words we use.