Audience engagement
Posted: Mon Dec 23, 2024 9:35 am
Comments play a huge role in promoting an account. The more of them, the more significant the weight of the post, which is important for Instagram algorithms. In addition, they allow you to get feedback from customers. It is necessary to involve subscribers in the communication process after publishing posts: ask questions, ask about personal experience, ask for advice, etc.
You can collaborate with other accounts, arrange saudi mobile numbers mutual PR. In this case, you need to choose profiles with a similar target audience. It is advisable not to publish about each other one after another, it is better to separate them by a couple of days - this way the advertising will look more natural.
The following promotion methods require investment.
Paid promotion of posts
How to quickly promote a store on Instagram? For example, do paid advertising. It gives you the opportunity to tell a wider audience about yourself in the shortest possible time. You can advertise in posts and stories. Post options:
one photo or video;
carousel with several photos or videos;
slide show up to 10 frames.
You can launch advertising through an Instagram business account or through Facebook AdsManager.
The algorithm for launching through a business account is simple. After clicking the "Promotions" button, which is located on the main profile page, you need to select the post that you want to promote. Then you need to select several parameters:
Destination . The button in the post will lead to a specific location - to the profile, to the site or to Direct.
Audience . You can choose the one that is most similar to the one you already have, or set up a search by several criteria: gender, age, geography, interests.
Advertising duration and daily budget . The social network will tell you how many users you can reach under these conditions.
Finally, Instagram will offer to see how the ad will look in its final version. At this point, you can change something. Then you need to link a bank card if it has not yet been added to the linked Facebook account.
Recommended articles on this topic:
Competitive advantages of the company: how to form and develop
How to make a business successful and not become a "fireman" of your company
Marketing strategy: types and stages of formation
The second option for launching advertising is through Facebook Ads Manager. To use it, you need to go to Ads Manager on the Facebook page to which the Instagram business account is linked. It is located in the control panel (you need to click on “Create” and select “Advertisement”).
Campaign setup algorithm:
Selecting a goal. Advertising can be launched to increase traffic to a site, to generate leads, to increase audience engagement, etc.
Audience selection: Facebook's tools allow for more fine-grained customization of this parameter than Instagram.
Defining the placement location . If the ad is published exclusively on Instagram, you need to select the appropriate field.
Setting up a budget. It can be daily or general for a campaign.
Creating an ad (choosing a format, selecting images, writing text, attaching a link).
You can collaborate with other accounts, arrange saudi mobile numbers mutual PR. In this case, you need to choose profiles with a similar target audience. It is advisable not to publish about each other one after another, it is better to separate them by a couple of days - this way the advertising will look more natural.
The following promotion methods require investment.
Paid promotion of posts
How to quickly promote a store on Instagram? For example, do paid advertising. It gives you the opportunity to tell a wider audience about yourself in the shortest possible time. You can advertise in posts and stories. Post options:
one photo or video;
carousel with several photos or videos;
slide show up to 10 frames.
You can launch advertising through an Instagram business account or through Facebook AdsManager.
The algorithm for launching through a business account is simple. After clicking the "Promotions" button, which is located on the main profile page, you need to select the post that you want to promote. Then you need to select several parameters:
Destination . The button in the post will lead to a specific location - to the profile, to the site or to Direct.
Audience . You can choose the one that is most similar to the one you already have, or set up a search by several criteria: gender, age, geography, interests.
Advertising duration and daily budget . The social network will tell you how many users you can reach under these conditions.
Finally, Instagram will offer to see how the ad will look in its final version. At this point, you can change something. Then you need to link a bank card if it has not yet been added to the linked Facebook account.
Recommended articles on this topic:
Competitive advantages of the company: how to form and develop
How to make a business successful and not become a "fireman" of your company
Marketing strategy: types and stages of formation
The second option for launching advertising is through Facebook Ads Manager. To use it, you need to go to Ads Manager on the Facebook page to which the Instagram business account is linked. It is located in the control panel (you need to click on “Create” and select “Advertisement”).
Campaign setup algorithm:
Selecting a goal. Advertising can be launched to increase traffic to a site, to generate leads, to increase audience engagement, etc.
Audience selection: Facebook's tools allow for more fine-grained customization of this parameter than Instagram.
Defining the placement location . If the ad is published exclusively on Instagram, you need to select the appropriate field.
Setting up a budget. It can be daily or general for a campaign.
Creating an ad (choosing a format, selecting images, writing text, attaching a link).