If you also want to achieve such
Posted: Mon Dec 23, 2024 9:56 am
Key takeaways: Privacy is important not only for reputational reasons. Data security has a direct impact on conversion rates. For example,63%of Internet users believe that most companies are not transparent about how they use their data. In addition, 48% of users have stopped doing business with companies because of privacy concerns. Follow these tips to feel confident in the coming year.
Inclusive web design is no longer a trend, but a necessity
Over the past few years, we have heard from every norway business email list corner about the importance of an accessible, understandable, and user-friendly website. And these are not just words: a user-friendly and attractive interface can increase conversion rates by almost200%. impressive results, then when developing a website you should focus on the principles of inclusivity:
Subscribe to hot
Marketing news
MARKETER 2.0 >
Subscribe to the monthly
News Digest
Enter your email
"The focus is on meeting as many user needs as possible , not just as many users as possible . Inclusive design is about empathy and adapting interfaces to address the diverse needs of users,"notes Alita Joyce, UX researcher at Google.
It is a mistake to assume thatinclusive web design— is only to meet the needs of users with disabilities. On the contrary, such an approach allows to attract people of all ages and genders to the website, regardless of their level of “technical” training, experience and type of device.
This is also important from a legislative point of view: many countries are already introducing laws to regulate the issue of digital accessibility. One of them isEuropean Accessibility Act, which will enter into force on June 28, 2025. The document sets minimum requirements for the accessibility of digital products and services, such as websites, mobile applications and e-commerce projects.
In 2021, Ukraine adopted the National Strategy for the Creation of a Barrier-Free Space, which became the focus of state policy and a new social norm. And although there are no separate laws to ensure an inclusive digital space, it is important to take into account the Order of the State Agency for Electronic Governance of Ukraine"On ensuring the implementation of certain issues of digital development".
What to pay attention to:
Inclusive web design is no longer a trend, but a necessity
Over the past few years, we have heard from every norway business email list corner about the importance of an accessible, understandable, and user-friendly website. And these are not just words: a user-friendly and attractive interface can increase conversion rates by almost200%. impressive results, then when developing a website you should focus on the principles of inclusivity:
Subscribe to hot
Marketing news
MARKETER 2.0 >
Subscribe to the monthly
News Digest
Enter your email
"The focus is on meeting as many user needs as possible , not just as many users as possible . Inclusive design is about empathy and adapting interfaces to address the diverse needs of users,"notes Alita Joyce, UX researcher at Google.
It is a mistake to assume thatinclusive web design— is only to meet the needs of users with disabilities. On the contrary, such an approach allows to attract people of all ages and genders to the website, regardless of their level of “technical” training, experience and type of device.
This is also important from a legislative point of view: many countries are already introducing laws to regulate the issue of digital accessibility. One of them isEuropean Accessibility Act, which will enter into force on June 28, 2025. The document sets minimum requirements for the accessibility of digital products and services, such as websites, mobile applications and e-commerce projects.
In 2021, Ukraine adopted the National Strategy for the Creation of a Barrier-Free Space, which became the focus of state policy and a new social norm. And although there are no separate laws to ensure an inclusive digital space, it is important to take into account the Order of the State Agency for Electronic Governance of Ukraine"On ensuring the implementation of certain issues of digital development".
What to pay attention to: